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19/09/2007

Reality vs Virtuality

When video games try to be part of reality

Halo III is coming up very soon. Now, having designed the third opus of a well known and already successful game, microsoft seems very busy adapting a virtual culture to reality. Have a look at this ad that shows us a museum in memory of a war that never existed :

Game fans and lovers are also busy making their virtual world come into reality, just like those guys who built a vehicle from the game :

When reality tries to be part of video games

Sometimes, video games can generate a very strong imaginery, stronger than anything else you can see in the real world. For instance, the game Grand Prix Legend gives you the possibilty to drive formula one cars from the 1960's. Being part of such a game can have a strong impact on players, especially if you mix it with an existing and successful advertising campaign :

Of course, to understand this clip, you'll need to see the original and real version :

 

Something to think about...

 

cheers

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